Google Adwords is one of the most popular ad networks online, and for a good reason. It can be especially helpful when you’re working to grow a small business such as a dental practice, and it’s simple to use once you get the hang of it. Here are some of the reasons you should be using Google Adwords and what makes it such a powerful marketing tool.
Skipping to the Front of the Line
SEO (search engine optimization) is a popular method of getting traffic to one’s website online. However, it can be extremely competitive, especially when it comes to local businesses. If you don’t have the best SEO practices to be at the top of the search results, then you’re pretty much out of luck.
Running ads with Google Adwords allows you to skip the competitive nature of SEO and make sure that links to your website are displayed on page one of the search results. This is a great strategy while you wait for your website’s SEO to kick in since SEO is a long-term strategy.
Geo-Targeting Made Easy
When you do dental marketing online, you have to take into account the fact that you’re targeting a very specific geographic area. This can be tedious and time-consuming using other methods such as business listings, Google Maps, and SEO. However, when using Google Adwords, you’re able to use location-based geo-targeting to your advantage very easily.
Zeroing in On Your Demographic
In addition to being able to do quick and easy geo-targeting, Google Adwords makes targeting your preferred demographic simple as well. This is great for dentists who specialize in certain areas, such as orthodontists and cosmetic dentists.
The reason this is important is that Adwords is a PPC network. In other words, you must pay for every click you get on your ads. If your ads aren’t properly targeted, they won’t convert, which can hurt your ROI.
However, since it is easy to target your preferred demographic, wasting your budget on excessive empty clicks shouldn’t be a problem if you know what you’re doing.
Easy to Manage
Like most of Google’s services, Adwords is easy to manage. It allows you to keep track of all the data you need and makes it simple to perform adjustments as needed. This allows you to run your ad campaign without needing an account manager if you want. Even so, it can be a good idea to have a firm that specializes in dental marketing run your Adwords account for you to make sure everything runs smoothly from start to finish.
Easy A/B Testing and Campaign Suspension
Speaking of managing your campaign, one of the most important things you’ll need to do when running ads is A/B testing. This is when you run two or more ads and discard the ones that underperform and keep the ones that do well.
As you can imagine, this is the most costly part of running an ad campaign, you must have the ability to perform A/B testing as efficiently as possible.
The good news is that Google Adwords allows you to easily test your ads against one another to see which perform the best. This makes it a lot faster to optimize your campaign and begin turning clicks into new dental clients as soon as possible.
Something to keep in mind is that you need to keep a close eye on your ad spend while doing this. If you feel your budget is creeping up a little too quickly, you can suspend your campaign until you feel comfortable continuing it.
This is a great time to let marketing professionals look at your campaign and advise you on correcting any problems you may have missed if it is underperforming.
Adwords is Fast and Easy
The best thing about Google Adwords is that it can deliver results overnight. However, if your campaign is struggling, it can also deliver a huge bill overnight as well. To avoid this, it is always recommended that you let the experts help you in at least the planning phases of your first ad campaign.
This is especially true for dental practices since there are dental marketing experts that can help optimize your Google Adwords campaign from the start to ensure the best results possible.
