There ar thousands of articles that are written regarding ways that} to grow your social media following (some of which by myself), however one in all the items that almost all articles fail to cater for is really growing them from nothing. Buy YouTube subscribers to boost your YouTube following.
We all savvy cola, dope and oreo cookie have engineered monumental social media followings, however what if you’re not a large brand? however regarding if you’ve simply got wind of a journal and had no real on-line presence beforehand?
This is what I’m reaching to concentrate on – the primary 3-4 months of your social media campaign.
Keep Focused
One issue to say before i purchase started is that it’s very easy to urge demoralised throughout the first stages of your social media campaigns. Things ar slow at the start and it will want you’re running in a circle tons of the time.
The reality is that almost all social media campaigns won’t very deliver any real results till you’ve got a good few months into them. Even then, betting on what niche you’re in, it will take for much longer. the foremost necessary issue to recollect is to stay centered.
Have a method and persist with it – albeit it appears like you’re going obscurity.
I’m reaching to use a true example at intervals this post so it’s not simply a load of theory. the instance are my new food journal, Pescetarian room (if you didn’t recognize already, I’m a large foodie!).
The food journal has been running for five months currently and I’ve already had some fantastic results from the social media campaign, thus this can be an ideal example to point out aboard all the points I create.
Here ar the results I’ve had thus far:
4,700+ Facebook followers
850 Twitter followers
515 Pinterest followers
550 email subscribers (double opt-in)
15,000+ distinctive guests from social media alone
No fluff, simply results-driven recommendation (as always).
Oh, and therefore the final note I’ll create is that I haven’t spent a fortune either. My most monthly take into account the social media campaign is £80, thus {this will|this may|this will} apply to bloggers of all budgets (you can simply proportion or down wherever necessary).
Starting from 0
So you’ve simply got wind of your journal. you’ve got a replacement web site and you’ve finally managed to urge your custom email address to figure. You’re all able to begin creating waves on-line and it’s time to hit your initial million likes on Facebook.
Baby steps…
First, you would like to choose on that social networks ar reaching to be right for your content.
Choosing the Right Channels
This is a very necessary call as a result of the last item you wish to try and do is dedicate a load of your time, effort and resources (and money) into growing a social following at intervals a selected channel, solely to then ascertain that it’s not delivering the correct results.
The main issue to contemplate is United Nations agency your target market is and what style of content you’ll be manufacturing.
Contrary to what many of us say, there isn’t very a right or a wrong answer here. I’ve seen heaps of samples of brands and blogs that carve out engaged audiences at intervals unlikely social networks – it’s all regarding however you deliver your content to the audience you’re targeting.
With the instance of my food journal, I knew that the imagination at intervals the recipes would be a large determiner of its success. With this in mind, I wished to decide on social channels that might play to the strengths of my content. At an equivalent time, I didn’t wish select too several channels as this might unfold my time too skinny.
The primary channels that I selected were:
The main objective of the social campaign was to fight off targeted traffic through to my recipes. at intervals these 3 channels, I felt I had the simplest doable likelihood.
On the opposite hand, at intervals this journal, my main target channels ar Google+, Twitter, YouTube and SlideShare. this is often as a result of I even have tons less distinctive imagination and a lot of video and text-based content. Also, tons of my target market is active at intervals these channels.
Differentiating Your Content
Once you’ve determined upon the social media channels that you’ll be mistreatment, you would like to contemplate however you’ll differentiate yourself from your competition. There’s tons of noise in social media, thus you wish to make sure that your posts stand out from the remainder.
You don’t ought to reinvent the wheel here, however consistency is vital. With my food journal, the means that I even have separated my posts from my competition is thru the imagination.
Each of the photos that I see the journal ar resized to suit dead at intervals Facebook, Twitter and Pinterest. Then, employing a easy overlay, I add the title of the formula and our journal name to the image (as above).
This takes around ten minutes for every post and has such an enormous impact on the engagement levels and whole recognition amongst our followers within the future.
If you’re not nice with image piece of writing tools like Photoshop or disability of walking, here ar a couple of on-line tools that you simply will use that ar fantastic for developing custom imagery:
Pinwords (create nice image overlays for sharing on Pinterest)
ReciteThis (turn any text quote into a good custom image overlay)
Resize.it (resize and crop any image)
These ar simply a couple of. I really wrote a piece recently that named sixty four completely different content selling tools that you simply could realize helpful.
Don’t underestimate the facility of excellent imagination, or a minimum of consistent imagination. at intervals channels like Facebook, Google+ and Twitter, image-led posts have a way larger engagement rate than the other.
If you begin making custom pictures to share on social media then you would like to create certain that you simply have a method in situ to make and share them as simply and quickly as doable.
As I mentioned, I spend 10 minutes on resizing the images of a post and overlaying them with text for each social network. To ensure that it’s done as quickly as possible, I’ve set up custom cropping profiles within Photoshop so that I can quickly crop each image to fit for Facebook (500px x 500px) and Twitter (440px x 220px).
I have also created an overlay that I then paste on top of the image and just simply edit the text. Once this is done, I use Buffer to schedule each of my social media posts in with all of the imagery attached.
Checking Out Your Competitors
Another huge source of inspiration can come from analysing what is working for your competitors (and what’s not working).
The first step is to identify some of the leaders in your niche. I usually start with some simple Google searches. For example, with my food blog I searched for terms like ‘vegetarian blog’, ‘pescetarian blog’, ‘vegan blog’. This returned a load of blogs that were a really specific type of food blog that caters for a sub-audience within the food niche. This is a much better benchmark competitor than just a general blog (unless your blog is really general).
If I was looking for competitors of my digital marketing blog, I’d search for terms like ‘SEO blog’, ‘content marketing blog’, ‘social media blog’. It sounds really obvious, but this is the simplest way to find a load of similar blogs, and blogs are a great source of inspiration for social media campaigns (mainly due to the volume of content produced).
Once you’ve collated all of the social media profiles, it’s time to gather their total follower counts (if you did this via BuzzStream then you’ll already have this data). Again, you can do this by manually visiting each of the social profiles and copy/pasting the values over, or you can use a little bit of automation via scraping. View my full tutorial on data scraping here for information on how to do it (there’s far too much to go into within this post!).
This left me with a nice breakdown of my competition’s social presence:
Within the research for my food blog, I benchmarked against Oh My Veggies, Vegan Richa, Pescetarian Journal, Post Punk Kitchen and Green Kitchen Stories. I signed up to each of their newsletters, subscribed to their RSS feeds, followed them on Pinterest & Twitter and followed them on Facebook by adding them to my Pages to Watch list.
If you haven’t used the Pages to Watch feature in Facebook then start doing it now – it’s awesome. All you need to do is navigate through to your Facebook page and click on the Insights tab at the top. Scroll down to the bottom of the Overview page and you’ll see a section where you can add pages (like in the image above).
The great thing about this feature is that you can check on the growth of your competitors’ followers, how many times they’ve posted each week, their engagement score, and it will also notify you if one of their posts has had a lot of shares.
I really like the engagement statistics that you can get because they hold so much more weight than just the number of followers you have. When I compare the engagement levels of my food blog, it’s nearly at the same level as one of my competitors that has over 20x more followers than me – not bad.
One thing that I soon started to realise was that all of my competitors were following a similar format to their posts that were delivering the best engagement levels…
…highly visual posts (no link posts), with a 3-4 line description and a link through to the content at the end. The posts that were performing the best were those with colourful, big impact imagery – without this, I’d be in trouble.
Now, I like to consider myself a very creative person. Unfortunately, for all of my digital experience, I’m a complete novice when it comes to using a camera. I took a few test photos of a few recipes and they looked awful… I mean, really awful!
There was only one thing for it… I needed to call in help. I needed to ask my competitors.
It sounds crazy, but bloggers are often really receptive to helping out others, especially if you’re new to the game. I started with Kiersten Frase of Oh My Veggies.
Here’s the email I sent:
Hey Kiersten,
I hope you’re well and have enjoyed the weekend so far 🙂
I’m just dropping you a quick email asking for some advice (I hope that’s ok). My partner (Laura) and I have been toying with the idea of starting our own food blog for some time now as we love cooking and are always trying out new recipes.
We read the Oh My Veggies blog religiously and have made so many awesome meals as a result. In particular, I love the photography within each of your posts – so thanks! Both Laura and I are pescetarians but we pretty much eat an 80% vegetarian diet (hope you’re ok with me asking considering we still eat fish).
blog full-time currently, thus I sometimes do a couple of recipes per week throughout my work hours, once lightweight is best. Before i used to be ordered off and commenced blogging full-time , I did the majority of my recipes and photos on the weekends. i would do 2-3 each weekend, sometimes testing the recipes on weekday so finalizing & photographing them on Sunday. i do not advocate it–it’s not a fun thanks to pay the weekend. 🙂 If I had to try to to it another time, i would do a lot of photography at the hours of darkness. I used associate degree umbrella lightweight often, that worked fairly well, however i do know a couple of bloggers WHO with success use this method: http://taylortakesataste.com/the-15-food-photography-lighting-set-up/
No rush on obtaining back to Pine Tree State, however i would love even simply some of bullet points and {can} do something I can to repay you! I truly work for a promoting agency in my day job and have tons of data around SEO, content promoting, etc. thus I may continually assist you with any queries around these topics to pay you back 🙂
I may take you au fait that. 🙂 I actually have associate degree ebook within the works and i would wish to have it rank extremely in Google. I truly accustomed work for a research engine doing anti-SEO work (!!!) on a webspam project, thus I’ve ne’er done a lot of with SEO in the slightest degree on my web log. I reasonably decide a keyword and let the chips fall wherever they’ll. With Facebook reach cratering, i believe i would like to specialise in SEO a wee bit a lot of.
Hope this helps! Let Pine Tree State recognize if you’ve got the other queries.
Best,
Kiersten
I can’t even begin to clarify however useful this was and that i got straight to figure on following Kiersten’s recommendation on taking nice photos on a budget. This simply shows what a fast email will get you.
Social Media Post Scheduling
After deciding on the imaging and elegance of your posts, you wish to think about however you may share them. an issue that I typically get asked is “How typically ought to I share every post on social media?”
The answer for this varies by social media channel. the most effective response came at intervals a video from Rand Fishkin (of Moz). Off the rear of this, I created this image to indicate the frequency of sharing across every channel:
Using this as a general rubric will assist you schedule every of your new web log posts to be shared variety of times over a 2 month amount. I’d advocate doing this dead one go because it will save various time within the long run.
You can conjointly reference back to the competitive analysis that you’ve done to envision out however ofttimes the foremost no-hit competitors area unit sharing content. this may assist you gauge however receptive the folks in your niche area unit to social posts.THINKK
Growing Your Following
So I’ve talked concerning obtaining your imaging right, keeping consistency in your posting and the way typically to schedule your posts, however you’re most likely thinking, “This is all nice Matt, however I’m not sharing my content to anyone as a result of no one is following me!”
Well, don’t worry. The aspects that I’ve lined at intervals the previous section of this post should are thought of before you even suppose growing your social media following.
If you’ve got no strategy to start with, you’re doomed to fail.
Seeding your First Followers
Getting those 1st few followers will continually appear robust. You’ve got a load of nice content to share, however no one to share it with – not a perfect state of affairs.
Don’t begin worrying simply nevertheless though; everybody has got to begin somewhere. There area unit a couple of fast tricks that you just will use to induce those initial followers going and to make a base platform for your social media campaign. Here’s how…
Twitter is one in all the better channels to start out filtering in some followers through to. one in all the explanations behind {this is|this is typically|this can be} that an oversized majority of users can often follow you back if you’re relevant to their interests.
Here’s the method that I consider the primary time period of my Twitter campaigns:
Sign up to a free tool like Tweepi that permits you to look for your competitors’ followers and follow them.
Plug in the Twitter handle of 1 of your competitors to reveal an inventory of Twitter users that follow them. currently type this list by those that are active last (this ensures they’re active accounts).
Go through and follow between 75-100 of their followers. Don’t do from now on than this otherwise you risk your account being prohibited (this very will happen and it’s very frustrating thus don’t risk it).
Later following day, log into Tweepi and use the Flush Followers setting to unfollow any users that aren’t following you back.
Repeat processes 3 and 4 for following time period.
Following this straightforward method ought to get you a couple of hundred relevant followers on Twitter. this is often a decent begin and can offer you the chance to start participating with associate degree audience. you’ll conjointly need to envision out this method from Matthew Woodward that enabled him to double his Twitter followers.
Pinterest will seem to be a troublesome nut to crack however the fact is that building associate degree engaged following on Pinterest takes time. That said, here area unit a couple of tips to induce the subsequent growing from the outset:
Find a variety of your competitors’ Pinterest pages and click on on their followers.
Go through and follow around 50-100 of their followers’ boards day by day (do this for around a pair of weeks). you’ll conjointly look for users supported hashtags relevant to your niche.
Now produce between five and ten boards of your own that span across a spread of various topics. Each week, you ought to aim to form another 3-4 boards.
Pin the maximum amount content from your web site as attainable into a variety of your completely different boards. Add long descriptions t
each pin with 2-4 hashtags. attempt to house this out – don’t pin too several things at just one occasion or you’ll flood everyone’s feeds. associated} keep on with no over 10-15 pins in an hour.
Now, on a everyday, undergo your feed and repin around ten pins onto your totally different boards – try this double on a daily basis.
This feels like it may be quite time overwhelming, however if you simply grab the Pinterest app for your smartphone then you’ll get the daily stuff worn out around quarter-hour.
If you stick at this, it’ll have a large impact on each your following size and your engagement levels.
Facebook may be a very little more durable to induce some fast organic followers. My recommendation here is to pay atiny low quantity on some Facebook advertising. However, another choice is to seed the page with many of your personal contacts.
Go through to your Facebook page and choose the choice asking if you’d prefer to invite your friends. undergo your list of friends and find them to love the page – this can be smart to merely get some initial numbers on there.
Once you’ve got many likes on the page, run some advertising through to audiences with interests relevant to your niche. attempt to keep the audience size fairly low – aim it at but one hundred,000 folks to stay it as targeted as potential and drive down the price per click.
Aim Facebook ads at your web site guests to convert traffic into your social following (this is associate awful long-run strategy).
Create a call-to-action across your diary that gets folks to love your Facebook page (here’s a good WordPress plugin for this).
Google+
Google+ may be a nice social network for organically seeding through followers. I’ve spent plenty of your time building audiences inside Google+ and that i continuously follow these steps to induce things going initially:
Once you’ve got your page originated, you’ll wish to start out staring at ways that to follow variety of relevant folks. Search inside Google+ “shared a circle with you” “YOUR NICHE HERE” – however replace YOUR NICHE HERE with a keyword associated with your trade. this {can} cite a lot of circles that you just can follow which will add 100s of relevant users to your following.
You should begin seeing numerous new followers off the rear of the 1st step, however additionally to the present, you’ll be part of variety of teams relevant to your niche and begin tantalizing members to love your page.
Start your own community along with your whole because the moderator and invite folks in to become members. you’ll keep influencers concerned by giving them moderator privileges.
Go through this immense computer program to seek out relevant circles that you just will add folks with.
Go through this post I wrote many months past and follow a number of the additional steps.
Long-Term Growth Strategies
Quick wins area unit nice, however there’s plenty additional to growing a social media following than simply counting on folks following you back. You’ll have to be compelled to map a long-run strategy to stay momentum going inside your campaigns and conjointly make sure that you don’t lose any of these followers that you’ve worked therefore exhausting to accumulate.
Here area unit many techniques that I’ve used inside my social campaigns to require my social following and social engagement to following level:
Competitions
I wrote a large article on running on-line competitions in September last year that took a close cross-check the way to originated and run productive competitions. Now, since writing that guide I’ve been running plenty additional competitions for variety of my shoppers and conjointly my personal comes, therefore I’ve got many additional tips to share.
Just to relinquish you a concept of the impact that competitions will have for your social following, here’s a recent competition that I ran on my food diary to relinquish away a latest alimentary paste machine.
The competition ran for four days and had one,298 entrants. so as to enter the competition you had to follow my diary on Facebook. extra entries to the competition were obtainable if you furthermore may followed American state on Twitter and Pinterest.
Here area unit the leads to terms of my social followers:
New Facebook Followers: 664
New Twitter Followers: four hundred
New Pinterest Followers: 234
On high of this I gathered over five hundred email addresses which will be accustomed send my news report to. Considering that the prize was given to American state by a corporation that I partnered with, there was very little to no expense concerned however the results were wonderful.
One factor to recollect once coming up with a web giveaway is that a contest doesn’t run itself. you wish to actively promote the competition to achieve some traction, regardless of however smart the prize is.
Here’s my general method for fitting and promoting a replacement competition:
Decide upon a giveaway prize: wherever potential you ought to keep this relevant to your business/website. If you’re simply freely giving associate iPad as a result of you’re thinking that voluminous folks can like it, you’ll simply be build up your social following filled with those that have an interest in iPads however don’t care concerning you in any respect (hence why I gave away a alimentary paste machine on my food blog).
Source the prize: if you’re a blogger, the likelihood is that that there’ll be a full host of firms that may be willing to provide you with a contest prize in exchange for a mention inside your giveaway. Use a free service like ResponseSource or Muck Rack to submit missive of invitation to firms for a contest prize and you’ll possible get many offers. instead you’ll purchase the prize yourself.
Set up the competition page: you’ll wish to jot down out some clear directions for a way folks will enter, what the restrictions on entries area unit (e.g. UK only), however long it’ll
- run for and some details around the prize. It’s good here if you can place a custom image that could be shared to Pinterest (if relevant). When it comes to creating a competition widget, I always use Rafflecopter and I’d strongly recommend you use it as a platform to run your competition – it’s awesome.
- Create custom sharing images: another tip that I’ll give you is to create a variety of different images that are sized to fit perfectly within Facebook, Twitter, Pinterest, Google+, etc. so that you can share image-rich posts to promote the competition.
- Promote the competition: promoting your competition can be tricky, but there’s a load of great (and cost-effective) ways to do this. The first is to promote it through competition websites like Prize Finder (free). Secondly, you can get in touch with other bloggers to help promote the competition on their website for you – you may need to link to them from the competition page to get them on board. Another good avenue is to run some advertising through Facebook ads, Twitter ads, StumbleUpon or Reddit. This doesn’t need to cost a fortune either.
- Choose a winner: if you’re using Rafflecopter, all you need to do is go into your dashboard once the competition has ended and select a random winner. You’ll then be able to send them an email to arrange delivery, etc. Make sure you also announce it across your social channels and on your website.
It’s as simple as that!
Social Advertising (on a budget)
If you don’t know what you’re doing, social advertising can eat up all of your funds and deliver nothing in return. That said, if done correctly it can give some incredible results.
The first thing that you need to decide is what you want to achieve and where you want to achieve it. If you go in with the sole objective of “I want more Facebook likes” then you’re probably not thinking about it correctly.
Yes, you want Facebook likes, we all do, but what is it that you want from those followers? At the time of writing I have 4,359 likes on my food blog’s Facebook page yet the organic reach of each post will often hit between 200-400 people (without significant activity on the post).
Now, that’s not ideal. The bad news is that this is only going to get worse.
Image source: http://www.convinceandconvert.com/social-media-tools/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank/
It’s no surprise that a reduction in organic page reach will benefit Facebook because more and more brands (and individuals) are being forced to spend more through Facebook’s advertising platform.
With this in mind, you may want to shift your attention to spending more of your advertising budget on reaching your existing audience. My monthly Facebook advertising spend is broken down as follows:
- 20% on advertising the page to new followers (follower acquisition)
- 60% on advertising content to my existing followers (increasing reach)
- 20% on advertising content to new followers (follower acquisition)
The majority of my budget is spent on my current followers with the goal of driving through traffic to my website. Due to the fact that my following is happy to engage with my content, the click-through rates on my ads are awesome. Here’s a recent post that has a CTR of 11.789% (most of my ads range between 8-14%):
As you can see, from a spend of just £4.81 I’ve had 42 visits to the blog, 140 post likes and 39 shares of the post. I usually run the ads for 2 days on each post because I have new blog posts coming out every two days, plus I don’t want to constantly flood everyone’s timeline.
Just to show you how I’ve set up this ad in Facebook, here are the settings:
It’s really that simple.
Each month I will spend around £60 on promoting the content to existing Facebook followers and it’s money well spent. I get the best results from Facebook ads by a long shot – this is mainly due to the visual nature of my content.
Looking at my like acquisition adverts aimed at new followers, they have a slightly different setup…
Now, these ads are geared towards two different audiences. The first audience consists of anyone who has visited the blog but hasn’t followed us on Facebook. The second is anyone who follows any similar blogs or is in any groups or events within Facebook that are focused around pescetarianism.
You may be wondered how I’ve identified these two audience sets. Well, it’s fairly simple really (if you follow these steps):
Website Visitors
- Navigate to your Facebook advertising account within Facebook.
- Click on the Audiences button in the left hand column, which will take you here.
- Click the green Create Audience button in the top-right corner of the screen and then select Custom Audience.
- Now choose the fourth option down, titled Custom Audience from your Website.
- Enter an audience title, for example, My Website Visitors.
- Select the duration of the tracking to last 180 days (this keeps all the data for as long as possible so you can keep using it for remarketing.
- Press Create Audience and then copy the tracking code supplied to you and paste it within the <head> section of your website.
You’ve now set up website visitor tracking. You’ll start to see the size of your audience (within Facebook) grow day-by-day and this means that you’ll have more and more people to target your ads to.
You can even go granular and create different audiences based on different areas of the website that they visit, but I’ll keep it simple for now.
Once your audience reaches around 1,000 you’ll have enough to start getting some good results from an ad campaign. Simply go into the Audiences section again and select Create Advert to get an ad setup for these users to like your Facebook page.
It’s as simple as that. One tip that I’d give you is to try and position the advert copy towards someone who already knows you. Bear in mind that they’ve engaged with you before so it could be something as simple as, “Hey, I saw you’ve been reading some of my blogs – why not check out my Facebook page too!”
…reading that line back now makes me realise that it was actually a pretty crap call-to-action, but you get the idea!
Tip: You can also create a Lookalike Audience within Facebook ads based on the types of people that visit your website to then create a large audience to market to. This is a great way to use sampling to attract new, relevant users.
Competitor Pages and Groups/Events
This is one of my favourite tricks that helps you ensure that you’re only targeting the most relevant people to you.
The traditional way to target a large quantity of new users is to go through Facebook’s advertising platform that will allow you to choose users based on their interests, demographics, etc. Now, if you’re anything like me then you’ll hate doing this. It’s kinda like just saying to Facebook, “Hey, could you just go and target my ads at like 2,000,000 people that you think like stuff related to me?” and then you just take their word for it without ever seeing who these people are.
It’s crazy really.
Well, I decided that this wasn’t good enough and I wanted to ensure that I had more of a solid basis for my targeting. Instead of relying on Facebook saying that “these people are interested in Pescetarian Food”, I’ve been scouring through the followers of other pescetarian food blogs to build out lists of people to target (who would clearly be interested in the type of content I’m sharing).
Likewise, I’ve been going through any events and groups and adding all of the members into custom audience profiles.
If you’re getting a little confused as to where the option to do this in Facebook ads is, that’s because there isn’t one. You’ll need a sneaky little tool called Facebook ID Scraper.
Instead of me going through the whole process, go and read my article on exploiting Facebook’s Open Graph and it will show you how to use the Facebook ID Scraper tool, including how to extract all of the Facebook UIDs of your competitor’s followers (which you can then add into a custom audience profile). You can also check out the video below:
In-Content Call to Action
There’s a lot of work that you can do to cross-promote your social accounts when you’re producing content on your website. If you’re a WordPress user then there’s a whole host of plugins that you can use, but you can also do some little bits yourself (without any knowledge of coding).
Locked Content
One of the best ways to drive through your web visitors to your social media pages is through some non-intrusive calls-to-action. You’ll see this a lot within blogs – my site is a perfect example.
A WordPress plugin that is fantastic for this is Social Locker.
Social Locker, which you can see in action above, allows you to hide specific parts of your content until your reader shares it across social media. This is a great way to increase the social reach of your content and ultimately increase your social engagement.
When it comes to incentivising people to use the social locker, you could offer things like a PDF version of the article (for offline reading), some extra resources, discount codes, etc. Just make sure that it’s relevant.
Pop-Ups
Another way to get people through to your social profiles is to add in exit pop-ups. These are pop-ups that are triggered whenever anyone attempts to leave your website. The pop-up could be a simple lightbox asking if the user would like to follow you on Twitter, Facebook, Pinterest, etc.
A great plugin for using exit pop-ups is the Ninja Popups plugin for WordPress. I’ve used this plugin to great effect over a number of different blogs in the past two years.
Social Profile Widgets
This one sounds really obvious but it’s surprising how many people don’t actually link to their social media profiles within their website header, footer or sidebar.
This is something that’s pretty easy to implement, even without a plugin, but if you prefer to have something that looks really nice and also saves you any hassle of coding, you can use the SocialBox plugin for WordPress.
I actually get a lot of click-throughs from the social links on my blog so it’s definitely worth it. You can measure the impact of adding them in by setting up event tracking in Google Analytics (here’s a tutorial that I wrote on doing this).
Extra Tips from Marketing Pros
Adam Brown, Search and Data Consultant at Zazzle Media. One social channel that still interests me a lot is Facebook. Around January 2012 I started a couple of pages based on quotes and phrases and now in total have more than four million Fans. Initially the way of growing those pages was simply to post content that had a high propensity to be shared but when Facebook changed the newsfeed algorithm it destroyed the reach those pages had. I learnt a lot from that experience and the one thing I really regret about that time is not taking the fans into consideration. I pushed links and pictures at a user base that really didn’t want to see them. and the learning from this has been to shift to a much more audience-interest based content strategy.
A dual approach that combines date driven editorial with paid adverts for acquisition is now the ‘secret sauce’ you need to have a successful page but that doesn’t mean you simply switch the ads on and that’s it. You must test content types to see what works and what doesn’t.
The audience for one of the pages I run likes ‘love quotes’ whereas the other main channel likes funny animal imagery. Throughout the testing phase the reach was awful but as I started to learn and get feedback from the users the reach increased again. Below you can see how reach has improved on those pages throughout this testing phase.
Paid adverts are really simple especially within Facebook, The dreaded ‘Boost’ button can actually be your friend. If you already have a Facebook page with some fans trying the Boost to fans option can help you already reach people who are interested. This does only work if your fan base is real!
It’s so simple and if you only have a smaller page the amount you will spend will be minimal.